Visual identity / Web design / Advertisements
Buying vegetables and eggs in supermarkets are a desire many of us do not even think about. The amount of food miles (Co2) these products carry was the reason for redirecting this desire to the alternative of growing your own food. Little Farmers is a club that teaches children (4-8 years) about farming.
It also attempts to make individuals realise how valuable the time spent together as a family can be. Children have their own profile in the social network, and receive a badge for every successful crop.